Microsoft has been making a big push for online gaming, and the company is now looking to buy Twitch, the livestreaming video platform.
The Wall Street Journal reports the two companies are in advanced discussions to acquire Twitch, with a valuation of $3.4 billion.
The deal would give Microsoft access to a massive audience of over 100 million users, and it would make it easier for its new online video company to compete with Twitch’s platform.
Microsoft acquired Twitch back in February, after spending $1 billion on the company in the past few years.
The acquisition gave Microsoft access a large audience of online gamers, who like to stream their games and streams in real time.
Twitch is a community-driven, user-generated video platform, and is the platform that most people use to watch live streams of games, tournaments, and other events.
Twitch has over 5 million users on its platform, according to VentureBeat, and over 6.5 million monthly active users.
The acquisition would give Twitch access to an audience of nearly 100 million, which is about twice as large as Facebook’s own gaming audience, according a company spokesman.
Twitch is also the platform where thousands of users upload their own video content to stream and watch in real-time, making it easier to monetize content.
In the long term, Twitch’s potential is enormous, as the company could potentially be able to make a large dent in the video-streaming market.
Twitch’s audience would be a huge part of the gaming experience, allowing people to watch the most popular games, watch live streamers battle it out for the top spots on the leaderboards, and even compete in the most-watched live streams.
Twitch also has a large community of gamers who are passionate about gaming.
“With Twitch’s passionate and dedicated community, we expect that Twitch’s content can be a catalyst for the continued growth of gaming in the future,” the company said in a statement to Venturebeat.
“It is important to note that our ownership of Twitch will not impact the performance of our existing businesses.”
For more:Microsoft will continue to own Twitch, and Microsoft CEO Satya Nadella said in May that Twitch would remain a part of Microsoft.